Strategic Communications & Advisory

The narrative
has to earn
its authority.

Organizations call when the stakes are high, the story is technically complex, and there is no margin for error in how it gets told.

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The Practice
01
Narrative Strategy & Positioning
For companies at inflection points – category creation, market entry, transformation – where the external story is contested and the stakes are reputational.
02
Executive & CEO Communications
Building the visibility, messaging platform, and thought leadership architecture that positions senior leaders as the authoritative voices in their category.
03
Crisis & Issues Management
High-stakes reputation counsel for organizations under federal scrutiny, regulatory pressure, or public narrative crisis – where a misstep compounds the problem.
04
AI & Emerging Technology
Translating technically complex, genuinely novel categories – agentic AI, governance infrastructure, enterprise automation – into narrative that institutional audiences understand and act on.
Proof of Work
$85M
Global Technology Practice revenue led at Weber Shandwick — 400+ professionals, clients with $330B+ in combined revenue
200+
Countries in which Sony's crisis communications framework was deployed — Six Sigma certified, mitigating ~$400M per hour in market cap risk
$11.5B
Eventual valuation of the Argos/Summit Materials combined entity — following communications architecture built for the $3.2B merger
Select Experience
Confidential — U.S. Federal & Defense ArcKernel IBM Verizon Ericsson Bank of America Qualcomm KPMG Sony Corporation SteelSeries Google Cloud AWS Microsoft Azure Summit Materials Motorola Hyperloop One
About

Greg Dvorken is a senior communications strategist and executive advisor with 25 years building narrative infrastructure for organizations where the story is technically complex, the regulatory environment is unforgiving, and the stakes are reputational.

He has navigated KPMG through a $456M federal criminal investigation, built Sony's global crisis communications framework across 200+ countries, led Ericsson's 5G transformation narrative across four international markets, and grown Weber Shandwick's Global Technology Practice to $85M in revenue.

He is currently Executive Advisor at ArcKernel, an agentic AI governance infrastructure company, and founder of GDC Advisory, an independent practice operating since 2004 at the intersection of enterprise technology, emerging AI, and high-stakes institutional communications.

Based in the Washington DC – Baltimore area. Available for retained advisory, project engagements, and interim communications leadership.

The right moment
to start is now.

Engagements are selective and confidential. If the situation is consequential and the narrative hasn't been told correctly yet, reach out directly.

greg.dvorken@gmail.com